“[A] kind of ratchet formed in people’s minds: here is the new thing and here it is. And yesterday you never thought about it and after today you don’t know what you would do without it.” -Moist von Lipwig (thought), Raising Steam
[I could name several things rather quickly where this principle has happened to me, personally. I also think I could come up with several more if I tried to. You probably could, too.]
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