“For the vulgar are always taken by appearances and by results, and the world is made up of the vulgar[.]” -Niccolo Machiavelli
[It is easy to present an appearance that is at odds with reality. Results are harder to fake, but it isn't necessary to do so. You just have to reframe the results in a way that looks favorable to you. Just remember that that is what others are doing as well.]
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